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E-cigarette brands Elf Bar and Lost Mary are to pull dessert, candy and soft drink flavored disposable e-cigarette products from the UK market, according to media reports.
These brands account for more than half of disposable e-cigarette sales in the UK, according to data firm NielsenIQ. They are all brands owned by AiMiracle, and it is unclear whether AiMiracle will remove these flavors from other markets.
The decision is intended to help curb claims that popular e-cigarettes are marketed to young people, as panic over teen vaping has grown over the past few years.
"The introduction of this system will reduce children's exposure to e-cigarettes and make it easier for authorities to better regulate the sale of e-cigarette devices. Additionally, we believe it will help combat the growing illegal e-cigarette market and increase e-cigarette recycling rates," an Elf Bar spokesperson said.
Elf Bar is one of the first fruit-flavored e-cigarettes to be launched in large quantities. It not only has a bright and beautiful appearance, but also has hundreds of flavors to choose from, with strong taste and low price.
At the same time, AiMiracle used all the channels accumulated over the years to distribute a large number of products. Once its products were launched, they quickly entered various online and offline e-cigarette retail stores and websites around the world, and also led the trend of disposable e-cigarettes in Europe and the United States.